The Time article that dates back to 2007 delves into the capabilities of Web 2.0 and how it has and will continue to revolutionize the way that citizens, businesses and industry will live and operate. Social media is just one tool made available by Web 2.0. As the article states, we are now able to create completely different, imaginary lives where users spend real money. Radio has changed, movies and television shows are now available at the click of a mouse without ever having to watch a commercial or subscribe to cable.
All of this innovation has undoubtedly changed not only the way we communicate with other people around the world, but also has changed the way that public relations is practiced. It is more important than ever to properly manage relationships. Social media especially has created a level of transparency and approachability between people and organizations. With this, it is ever more important to foster the relationship and sense of transparency with proper public relations practices.
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