There is no doubt that social media has changed advertising and public relations. Finding a good spokesperson or brand representative has gone beyond simply matching the brand or product someone who fits the right image. Klout scores are becoming more and more important as is the number of Twitter followers and Facebook fans a person has when negotiating contracts and deals. Because social media is now a huge part of advertising, it is not only important to select a spokesperson who fits your image, but also one who is active in social media with a large number of followers.
We all know it is important for celebrities who are looking to brand themselves to be on social media, but it seems like it is becoming increasingly important for non-celebrities to be active on social media. Making yourself something of a brand and using social media strategically can pay off, as is evidenced by the earlier blog post about people who found fame through social media. Regardless of whether you are looking for fame or just looking for a job, I think that being active on social media and using it in an appropriate manner can be beneficial for anyone.
Klout scores offer a simple and convenient way for companies to monitor their return on expectations. The reach and amplification metrics offer solid measures of how many people receive a communication and how they respond to that information. Such data can go a long way in the programming and evaluation stages of public relations campaigns. These scores can also help individuals understand the scope of their online presence, and hopefully give them an understanding of the good, or damage, their activities can create.
ReplyDeleteKlout scores are really interesting, and I feel the same...people should be active on social media sites. Sometimes I feel like companies get social media sites just to say they have them, but then they don't do anything with them. I feel like this is worst then not having them at all. If companies get social networking sites, the whole point is to be interactive with their followers, and creating Klout and a cohesive brand image. I feel like there should be a class for CEO's to really learn how to use the social networking sites instead of just checking it off their list.
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