http://motherjones.com/blue-marble/2011/09/millions-are-starving-horn-africa
There are many reasons why the news that is in the mainstream is there, whether it is to serve some agenda or because it is sexy, it is there for a reason. Food crises are nothing new in parts of Africa, but currently in the Horn of Africa there is a serious food shortage the likes of which has not been seen since in modern times. The death toll is staggering and continues to grow each day. Children make up a large number of the dead and dying.
So why aren’t we hearing all about this? Mainstream media and news has included extremely little coverage of the crisis. Even on social media, which gives voices to the ordinary person – people aren’t really talking. The article shows Google trends statistics comparing Somalia (which is where a large number of the affected are located) and reality star Kim Kardashian. As you have probably guessed, Kim Kardashian beat out Somalia by a margin that is not even remotely close.
If @KimKardashian Tweeted about the famine, would the public be more aware of this staggering humanitarian crisis? Further, what does all of this say about the importance and potential of social media? From a public relations point of view, do you think that organizations that work to alleviate hunger and suffering should more seriously consider celebrity impact and social media in public relations campaigns?
I'm worried that if she did tweet more about famine and unpleasant things people would follow her less. Although Angelina Jolie has taken a stand on many humanitarian issues and she's much beloved by all (and she's a freak too). I wonder how she trends in comparison to Kardashian - I think someone needs to come up with an infographic to demonstrate the relationship between celebs and the topic of their tweets.
ReplyDeleteIt's time to start tweeting for good!