http://itunes.apple.com/us/podcast/social-media-personal-branding/id293704873?i=63208070
Personal branding through social media is one of the perks that normal, average citizens gained when sites like Facebook, Twitter and others exploded. For CEO’s and others who are charged with running companies, social networking allows opportunities to gain publicity for your company through giving the general public access to the higher-ups. In a recent webcast I watched about social media and personal branding, Brian Flatow, director of branding and marketing at AdStore talked about how he established a personal brand using social media. He explained that to him, social media is to be used to provide a sense of transparency. He said that his Tweets are not necessarily about his professional life, but rather his personal life. He added that because there is an overflow between the two, you are about to promote your business through Tweeting about personal experiences or just the normal routine of your day. Flatow cited Tony Hsieh, CEO of Zappos, as another professional who used Twitter to promote himself as a brand through Twitter.
Flatow gave several pieces of advice for using social media for personal branding. What I found most interesting was his advice about Twitter. I have always been unsure and apprehensive about using Twitter because I don’t really know what to do with it, or what to say, or who to follow, or how often to Tweet. It seems kind of strange to me that I should just Tweet about something I saw or heard or want to say. Flatow compared being on Twitter to being at a cocktail party. You don’t need to jump in right away and dominate conversations. Rather, it is best to wait until you are comfortable and then start talking … or Tweeting.
What I found to be most interesting in your post was the fact that Flatow said that he uses social media for a sense of transparency and to not necessarily tweet about his professional life but rather his personal life. I had the impression that most people try to protect their personal life more and more from the ever pervasive social media net, it's interesting that Flatow does the opposite.
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