Democratizing your business, as the creators of Threadless did, seems like it might be the future of business because of social media and the need that consumers now have to interact with businesses. Shopping and making purchases has evolved with social media and Threadless did a great job adapting.
In the future, I think that we will see more democratization in business. Consumers will tell businesses what their needs are and how they can be met, rather than businesses telling consumers what they need and how their product can serve that need. Democratization in business will greatly affect traditional advertising. Advertisers will be forced to think outside the box to engage consumers, instead of just telling consumers why they need the product. Social media will continue to enable engaging, meaningful conversations between consumers and businesses to create the best possible outcomes.
No comments:
Post a Comment