Branding and positioning yourself on Twitter is becoming increasingly important in public relations and communications. As a new Twitter user, I found it (and still do to a degree) intimidating – I was unsure about how I wanted to use my account and what to write about once I decided how my account would be used. I think that this is probably a common sentiment among new Twitter users. In this weeks reading, @CoachDeb explains that she uses Twitter not as a way to sell people on her products, but rather as a way to connect with like minded people, talk about current issues and events, and create a sense of transparency. She explains further that the money making function of Twitter should not be the result of aggressively pushing a product or service, but rather creating a relationship. Usually, when a relationship is formed and there is a level of trust and respect, a person will become interested in the product or service and may decide to purchase or at least ask questions.
I see examples of both pushing products / services and, on the other hand, creating a presence on social media. I tend to look past companies, people and organizations that are pushing and aggressively selling, while I may take the time to read tweets and messages posted by companies that don’t seem like they are trying to get me to buy something. One thing that I find myself drawn to, is when companies use Twitter as a platform to initiate discussion about charitable, environmental or social betterment causes that the company supports or is active in. To me, this is an effective way of creating a better sentiment toward a product or service. For example, if I know that a company is active within a cause that is meaningful to me, I will be more likely to seek out that product and support them.
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